← Our Work
Sales & Revenue 100%

Every Attendee Gets a Personalised Follow-Up. Automatically.

Pulls attendee data from Zoom, segments by engagement level, sends personalised emails, updates CRM and notifies reps on non-responders.

The Problem

Why this exists.

Webinar leads go cold
Post-event momentum disappears fast. Without a systematic follow-up, most attendees never hear from you again.
One email for everyone
Sending the same follow-up to all attendees treats a highly engaged buyer the same as someone who attended for two minutes.
CRM never updated
Manual post-event CRM updates do not happen. Engagement data disappears before anyone can act on it.
Reps miss high-intent signals
Without a system flagging who was most engaged, reps have no way to prioritise their post-event calls.
How It Works

The system, step by step.

1
Pull data
Extract all attendee data from Zoom post-webinar
2
Segment
Classify by engagement: Highly Engaged, Engaged, Low
3
Email
Send tailored follow-up email matched to each segment
4
Demo invite
High-engagement attendees get immediate demo offer
5
Update CRM
HubSpot updated with scores and all interactions
6
Alert reps
Slack notification for non-responders after 3 days
Tools & Integrations

Built on the stack you already use.

Orchestration

n8n

Events & Video

Zoom

CRM

HubSpot

Communication

GmailInstantlySlack
Who Benefits

Built for teams like yours.

Business Functions

  • Marketing
  • Sales
  • Events
  • Demand Generation

Industries

B2B SaaSProfessional ServicesEducationConsultingFinance
Results

What this system delivers.

100%
Attendee coverage
3
Engagement segments
0
Manual CRM updates
3x
Higher intent conversion

Every attendee gets followed up within hours. High-intent buyers get a demo invite. Low-engagement attendees get nurture content. No rep has to decide who gets what. The system does it automatically.

Running webinars? Are you following up with every attendee?

Book a Discovery Sprint. We map your post-event workflow and design a follow-up system that converts your audience. Fixed fee. Zero risk.

Book a Discovery Sprint ← See all builds