Turning Point is a 125-person B2B travel and experience platform based in the UAE. Their sales motion depended entirely on speed and follow-through. A corporate client enquires. The window is short. Whoever responds first, most personally, and most consistently wins the deal.
Their team was responsive. But not responsive enough. Leads came in through four channels simultaneously. Response depended on who was at their desk. Follow-ups depended on whether a rep remembered. Warm leads went cold because no one re-engaged them.
Research shows the 5-minute lead response rule dramatically increases conversion rates. Turning Point's average response time was 2-4 hours. The gap was costing them deals every week.
"We were losing deals we should have won. Post-mortems kept showing the same thing: the prospect had moved on by the time we followed up. Or we forgot to follow up at all."
Any lead, any channel, responded to in under 60 seconds with a personalised contextual message. Email, WhatsApp, web, and LinkedIn all covered from a single system.
A structured multi-touch cadence where every touchpoint is executed on schedule without exception. No rep memory required. No lead falls through a gap.
Automated confirmation and agenda delivery before every call. Post-service feedback collected automatically after every booking, with positive reviews triggering referral requests and negative reviews routing instantly to a senior team member.
Dead and cold leads are re-engaged with contextually relevant messaging calibrated to their original enquiry. Pre-trained objection handling fires in response to the most common blockers in their category.
No lead in the entire database goes uncontacted for more than 30 days. Every contact in the system stays warm. The pipeline compounds automatically over time.
The agent operates across Email, WhatsApp, web, and LinkedIn simultaneously. Leads are met on whichever channel they came from. No channel is slower than another.
Review collection went from 12% to 71% of completed bookings. Dead lead reactivation went from zero to 23% within 60 days. The follow-up execution rate hit 100%, something that had never been possible with a human team alone.
"We used to lose deals in the gap between interest and first contact. That gap no longer exists."
Commercial Director, Turning Point